SEO/SEM Strategy
Do You Want To Know The Difference Between SEO and SEM?
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines.
Search Engine Marketing used to consist of both SEO and paid search efforts. Today, marketers used the acronym SEM to refer solely to paid search. We at BurchGraphics believe that both SEO and SEM can help you and your company maximize your market penetration.
Search Stategies
Snippet Bait
Get More Organic Traffic
There is a strategy called “Snippet Bait”. First, find a keyword that you already rank for because 99.58% of Featured Snippets come from the first page results. Now, if you’re on page 2, you have pretty much zero chance of getting in a Featured Snippet.
Get Indexed
With the Top Three Search Engines
Make certain that all the pages on your site are fully indexed with Google, Yahoo! and MSN. Google typically handles 46 percent of all searches conducted online monthly, and on average will be your primary source of search engine traffic and orders.
Dwell Time
Improve Dwell Time
In most cases people would not consider dwell time as a ranking factor. After all, if someone quickly bounces from your page, it sends a clear message to the search engine that: people hate that page.How do you prevent people from bouncing? BurchGraphics have the answer.