Metrics
Getting the Best From Metrics!
Tracking the most basic of numbers relating to your website will give you an advantage over someone who doesn’t bother at all. You can use real time data to see what strategies aren’t working well and, what steps you need to take to make improvements.
Metrics (Performance Tracking)
Traffic
The number one metric webmasters obsess over is website traffic. website traffic is the total number of visit to your website. Website traffic numbers are a good indication that your site is growing, stagnating, or declining. Contact BurchGraphics for more information on how to strategize your website traffic.
Traffic Sources
As well as knowing your top level traffic numbers, you should also know where your traffic is coming from.
- Organic Search: traffic coming via the search engines.
- Referral: traffic from another website.
- Direct: traffic typing your domain into the browser.
- Social: traffic from social media.
Each source will tell you a few important fragments of information about your website.
Your website’s bounce rate is another important metric.The bounce rate metric, displayed as a percentage, tells you how many visitors leave your website immediately after arriving. The lower your bounce rate, the more visitors there are staying on your website.